Arches Can DesignArches, a small craft brewery-known for creating old-world beers with modern brewing practices, was launching its first line of six-pack cans. The arch on each can speaks to the heritage of the beer inside and ties back to the arches that are part of the company’s origin story.
Type and illustration come together to create a story with each can.
Advertiser: Arches Brewing
VMLY&R, 3 years ago
Creative Agency: VML
Chief Creative Officer: John Godsey
Executive Creative Director: Maurizio Villarreal
Global Chief Creative Officer: Debbi Vandeven
Director of Design: Carlos Ordonez
Senior Copywriter: Kevin Lo
Senior Account Manager: Skylar Russell