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Arches Can Design

18/05/2018
Advertising Agency
Kansas City, USA
31
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Brand
Agency / Creative
Arches, a small craft brewery-known for creating old-world beers with modern brewing practices, was launching its first line of six-pack cans. The arch on each can speaks to the heritage of the beer inside and ties back to the arches that are part of the company’s origin story. Type and illustration come together to create a story with each can.
About VML US

VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Intel, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, which name WPP as a “Leader” in Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 30,000 talented people across 60-plus markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. 

VML is a WPP agency (NYSE: WPP).