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Arches Can Design

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Arches, a small craft brewery-known for creating old-world beers with modern brewing practices, was launching its first line of six-pack cans. The arch on each can speaks to the heritage of the beer inside and ties back to the arches that are part of the company’s origin story. Type and illustration come together to create a story with each can.
Client

Advertiser: Arches Brewing

Creative Agency

Creative Agency: VML

Chief Creative Officer: John Godsey

Executive Creative Director: Maurizio Villarreal

Global Chief Creative Officer: Debbi Vandeven

Director of Design: Carlos Ordonez

Senior Copywriter: Kevin Lo

Senior Account Manager: Skylar Russell

VMLY&R, 3 years ago