#LetMeTalk
The nature of depression can discourage people from talking about their illness, cutting them off from help. Yet research showed us that 69% of helpline callers found that talking to someone enabled them to cope better and feel supported, less anxious, and more in control.
To tackle this issue, we devised #LetMeTalk - an integrated campaign for mental health helpline charity SANE, encouraging those struggling with depression to find their voice and call for help.
We created a haunting 60-sec film, shot by up-and-coming director YounessBenali, and for the stills enlisted the help of British photographer Rankin; both portraying a man being silenced by an intruder, a metaphor for his depression.
On Twitter we recruited celebrities such as Stephen Fry and Ruby Wax to participate in a mass ‘day of silence’ - only posting the typing icon on that day. After 24 hours they revealed the reason for their silence. While on Instagram influencers were encouraged to post images of themselves with a stranger’s hand across their face, subsequently sharing the film with their followers.
The campaign ran nationwide across film (online and cinema), OOH and social.
Iris is The Participation Agency. With over 570 people in 10 offices worldwide, we use the power of Participation to help brands grow further, faster. The way ideas travel has changed, and it is harder than ever to create impact using paid media alone. We combine creativity, data-driven media and the power of people to help brands, such as Samsung, adidas, Bentley, Pizza Hut, Beiersdorf and Samsonite, explode into cultural moments and embed themselves in people’s lives with business impact.
