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i rescue

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Kids around the world struggle with Amblyopia, or lazy eye. It’s treatable, but in disadvantaged communities that lack medical care, lazy eye can lead to learning difficulties and blindness. We creative an inexpensive tool that empowers parents to proactively screen and treat their child’s eyes using any available printed material.
Client

Advertiser: Amblyopia World Campaign

Creative Agency

Chief Creative Officer: John Godsey

Creative Agency: VML

Group Creative Director: Antonio López

Global Chief Creative Officer: Debbi Vandeven

Producer: Juan Pablo Rubiano

Art Director: Julián Sánchez

Executive Creative Director: Maurizio Villarreal

Photography Director: Felipe Rincón

Copywriter: Troy Leyenaar, Moria Deshpande, Julio Ortiz

Managing Director: Catalina Hernández

Design director: Carlos Ordoñez

VMLY&R, 3 years ago