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Grolsch x TIFF: People's Choice Awards

16/05/2018
Advertising Agency
Toronto, Canada
29
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Unlike other film festivals, TIFF is not juried. Its hallowed top prize – the Grolsch People’s Choice Award – is, as its name implies, chosen by the TIFF audience. To get them voting, we created a series of trailers that celebrated the outlier in every theatre.
About The Hive

We are the valuable encounters company. We believe memories are the most valuable predictor of future behaviour. We identify and create memories that bond people and brands into the future. Our capabilities cross creative agency with activation firm, but our sweet spot is in commercial growth.