Edmonton Eskimos: One Empire

With the largest stadium in Canada to fill and a new generation choosing screens over seats, the Edmonton Eskimos reached out for a little marketing help. #OneEmpire is a campaign designed to remind Edmonton that they are all in this together. As of mid-season the campaign had generated a 9% increase in ticket sales, over 11,000 #oneempire mentions and a 7-0 start to the season.