Subway: NFL
London, UK
We teamed up with the creatives minds from McCann London to produce a series of fun NFL themed TV/cinema idents for Subway, to celebrate The International Series London Games. They were made using stop motion, live action and a whole bunch of salads and subs. We shot the four idents on three stages over two weeks, working with fabulous food stylists, great dancers and steady hands to create this series of striking idents. NFL merchandise and the new Subway branding gave us the perfect visuals to pair these two megabrands.
About Picturesmith
Helping to bring stories to life since 2012
We are an award winning animation studio that partners with brands and agencies around the world. 

Whether you need a commercial or an explainer video, we craft marketing content that gets noticed. We start with your idea and then use stop motion, 2D, motion design, mixed media or live action to bring your story to life.

To learn more about what we do check out some case studies in our portfolio.

Our London animation studio is just off Broadway Market. Come and say hello!

Our Sustainability Promise
Your project will be made in the most environmentally responsible way possible, from the materials we use to construct sets and props to the renewable energy we use to power our studio. We also carbon offset through the tree planting programs around the world that we’re involved with.

1% of our revenue is donated to environmental charities through our membership with 1% For The Planet.