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Pillcase

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A common symbol of prescription medication in the U.S. is the plastic pill case. In these ads, a pill case is CGI-rendered into a metaphor for the grim reality of opioid addiction. The renderings are exquisitely detailed, featuring unique characters and environments. Each character is hyper-realistic with details and features that suggest an independent backstory. These characters trapped inside pill cases are eye-catching and alarming — a powerful symbol of the human cost of the opioid epidemic.
Client

Advertiser: First Call

Production Company

Production Company: La Lupa

Creative Agency

Creative Agency: VML

VMLY&R, 3 years ago