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Lessons From My Neighborhood - Hunger

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In America, children in underprivileged urban areas face poverty, murder and drugs as part of everyday life. The issues are clear — but most people ignore them. To get potential donors’ attention, we tapped into their childhood by creating a friendly puppet show. But the show’s educational songs teach the horrific life lessons urban core kids have to learn every day. Each song is inspired by a real lesson taught to us by a real Youth Ambassador. Youth Ambassadors who grow up in violent neighborhoods write, draw and paint as part of the healing process. Each song was adapted from these creative works, creating a circle of healing that starts and ends with the kids.
Client

Advertiser: Youth Ambassadors

Production Company

Production Company: Station Film/Seyi Peter-Thomas

Music

Music & Sound Production: Evolution Audio

Creative Agency

Creative Agency: VML

Categories: Charity, Corporate, Social and PSAs

VMLY&R, 3 years ago