Lessons From My Neighborhood - Duck Dodge & RollIn America, children in underprivileged urban areas face poverty, murder and drugs as part of everyday life. The issues are clear — but most people ignore them. To get potential donors’ attention, we tapped into their childhood by creating a friendly puppet show. But the show’s educational songs teach the horrific life lessons urban core kids have to learn every day. Each song is inspired by a real lesson taught to us by a real Youth Ambassador. Youth Ambassadors who grow up in violent neighborhoods write, draw and paint as part of the healing process. Each song was adapted from these creative works, creating a circle of healing that starts and ends with the kids.
Advertiser: Youth Ambassadors
Editor: Cosmo Street
Production Company: Station Film/Seyi Peter-Thomas
Music & Sound Production: Evolution Audio
Creative Agency: VML
Categories: Charity, Corporate, Social and PSAsVMLY&R, 3 years ago