Timberland 'Legends Club' Campaign

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As Scholar dove headfirst into tackling the art and storytelling within these films for Timberlands Legends Club, they knew that they were creating something that was as much lifestyle as it was product. It is a snapshot of history. Stories that shed light on one of the greatest lyrical geniuses of a generation. All of sudden, they felt compelled to channel the feeling of Nas’ life, his journey, his stories in an engaging set of animated films.

Scholar set out to create a gritty, textural narrative with a comic aesthetic that is familiar to the world of hip-hop, but also new and fresh at the same time.  The campaign’s foundation became the stylized imagery they created, full of pops of color and cel-animated, liquid transitions. "We’re still pinching ourselves even after the dust has settled and these spots have flown into the world."

Client

Advertiser: Timberland

Post Production / VFX

Compositor: Aaron Kemnitzer, Henry Pak, Lauren Tom, Pablo Robleto

Post Production Company: Gentleman Scholar

Storyboards: Christopher Wolfgang Mauch

Designers: Cam Floyd, Christina Liang, Jina Kwon, Cristina Barna, Hana Eunjin Yean, Macauley Johnson, Trish Janovic

Lead Cel Animators: Laura Yilmaz, Harry Teitelman

Cel Animators: Taik Lee, Ana Chang, Matt Everton

Additional Cel Animation: Christopher Wolfgang Mauch, Stephanie Simpson, Sam Kim, Aly Tain

2D Animators: Aaron Kemnitzer, Ana Chang, Lauren Tom, Henry Pak, Pablo Robleto

Additional Animation: Alison Alvarez Avila

3D Animators: Aaron Kemnitzer, Arsen Arzumanyan

Previz Artist: Arsen Arzumanyan

Production Company

Production Company: Gentleman Scholar

Executive Producer: Christina Roldan

Creative Director: Chace Hartman, William Campbell, Will Johnson

Art Director: Cristina Barna, Macauley Johnson

Senior Producer: Sue Yee Hubbard, Kirsten Noll

Music

Music Company: Squeak E. Clean Productions

Creative Agency

Creative Agency: Pereira & O’Dell/NY

Executive Creative Director: Dave Arnold

Art Director: Maya Renz

Head of Content Production: Tennille Teague

Senior Digital Producer: Jon Serna

Associate Producer: Rhea Phipps

Business Affairs Director: Russ Nadler

Managing Director: Cory Berger

Group Account Directors: Steve Scutellaro

Management Supervisor: Rosie Boskett

Genres: Animation

Categories: Shoes, Clothing and Fashion

Scholar, 2 years ago