Peach
dlmdd
Gear Seven/Arc Studios/Shift
I Like Music
liahome
mo-sys
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

HS – "War"

67

ADD TO COLLECTION

Does knowledge equal understanding? Are data and comprehension in relation to each other? Today, information is abundant – but understanding is sparse. When we want to understand something, cold mechanical data is offered in return by our 'digital companions' as the explicit answer. However, to truly understand we need to feel – be empathetic. Something as inhumane as data cannot generate empathy let alone compassion. These were the central themes and questions reflected by Helsingin Sanomat as they launched their new news app while simultaneously contemplating their role in the growingly digitalized society. Helsingin Sanomat investigates, scrutinizes, and finally conveys the information to us with feeling – and AS feelings and understanding that then generates empathy. In the end empathy hopefully turns into compassion. This is what makes us human – what separates us from machines and animals. This is the sentiment we wanted to depict with the campaign.

CREDITS

Brand
Agency / Creative
Production
Post Production / VFX
Editorial
Music / Sound

Genres: Storytelling

Categories: Newspapers, Media and Entertainment

TBWA\Helsinki, 4 years ago