PayPal is new money

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This is a series of printed ads showing a representation of what physical money could look like in the culture of a digital age. Each ad depicts a scene of a contemporary consumer behaviour illustrated in a money bill. These scenes represent the brand by showcasing typical PayPal transaction purposes.
Media Agency

Media Agency: Blue 449

Creative Agency

Creative Agency: Havas Düsseldorf GmbH

Copywriter: Ramon Scheffer

Art Director: Juan Leguizamon

Executive Creative Director: Nicolas Becker, Andras Balog

Chief Creative Officer: Darren Richardson, CCO Düsseldorf; Eric Schoeffler, CCO Germany

Client

Advertiser: PayPal Deutschland GmbH

Brand: PayPal Digital Money Transfer Service

Categories: Banking, Finance

Havas Germany, 2 years ago