On Black Friday the 13th, M&M’S® New Zealand began pre-haunting boxes of M&M’S in preparation for the Halloween season.
The procedure used time-proven haunting techniques to fill your favourite candy with ghosts, and took place over a 13-day period in Alberton Manor, Mt. Albert, New Zealand’s premier haunted location.
The entire process was aired as the longest continuous live broadcast on M&M’S New Zealand’s Facebook page, with the candy available for purchase at hauntedmms.co.nz in three levels of hauntedness: Lightly Haunted from the Estate’s Ballroom, Mediumly Spooked from The Library, and Extra Super Creepy from The Attic.
Categories: Food, Confectionery Colenso BBDO, 4 years ago