Pedigree SelfieStixInstead of creating an ad to demonstrate the irresistibility of Pedigree DentaStix, Pedigree created a product – Pedigree SelfieStix. A specially designed phone accessory that attaches a DentaStix to any phone, so you can capture the perfect dog selfie every time.
SelfieStix was free with every purchase of Pedigree DentaStix and was supported by a campaign and app. The SelfieStix app uses a machine learning network to recognise the faces of different dogs, allowing owners to add fun and quirky filters to their beloved pooch.
For every dog owner in the country, the campaign generated 5 interactions and Pedigree DentaStix saw a 24% sales increase year on year.
Advertiser: MARS NZ
Digital Agency: Colenso BBDO
Planner: Amy Pollok
Strategist: Andy Blood
Creative Agency: Colenso BBDO
Producer: Natasha Gill
Executive Creative Director: Dan Wright
Chief Creative Officer: Levi Slavin
Post Production / VFX
Post Production Company: Blockhead & Department of Post
Production Service Company: FINCH
Producer: Sarah Cook
Executive Producer: Karen Bryson
Director: Jae Morrison & Abigail Greenwood
DOP: Ginny Loane
Production Company: FINCH
Producer: Alex Gillespie
Executive Producer: Natasha Gill
Categories: OtherColenso BBDO, 4 years ago