Spring Spotters

Our new work for Lidl sees the creation of Spring Spotters - a spoof TV show in which we look at all things spring. Running across TV, digital, press, social, DOOH and radio, the campaign challenges the retail convention of focusing solely on Easter by instead covering the entire Spring season - all revealed through the genre’s tried and tested Nest cams, Lamb cams and Drone cams. An integral use of data and insight allowed us to capture the season's biggest moments and connect with Lidl's audience on the right channels at the right time in spring.