No More Female Professionals

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This bias towards gender limits the opportunities that children perceive they have. By dropping the ‘female’ prefix for builders, soldiers, surgeons, CEOs and others, society is asked to consider why we unnecessarily add a gender label to a female professional. Shouldn’t people be judged on their manner, skill and output; not by applying a gender label?
Client

Advertiser: Education and Employers - Inspiring the Future

Production Company

Production Company: Furlined UK

Executive Producer: Olly Chapman

Director: Zak Razvi

DOP: Ula Pontikos

Producer: Daisy Gautier

Creative Agency

Creative Agency: Mullen Lowe

Producer: Lucy Jay

Executive Creative Director: Mark Elwood

Chief Creative Officer: José Miguel Sokoloff

Creatives: Nina Griffiths, Charlotte Robins

Furlined, 2 years ago