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Beat The Blitz

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Gatorade shows athletes the effects of Dehydration on the body through new immersive VR Campaign Gatorade created “Beat The Blitz” as an engaging way to show athletes how dehydration works in the body. The virtual reality experience let’s players quarterback and throw passes while being coached by Peyton Manning. Gatorade and agency partner WPP’s VML debuted the experience to media for the first time this weekend at the NFL Combine in Indianapolis. Coached by Super Bowl Champion, Peyton Manning, “Beat the Blitz” is a virtual reality experience that lets players throw passes, dodge blitzers and even travel inside the body to see how hydration works in the body. Gatorade is pushing the boundaries of the technology of virtual reality gaming by implementing real-time arm tracking, creating one of the most accurate football simulations ever made. The experience is an authentic way to tell Gatorade’s story of science and sports fuel innovation.

Brand: Gatorade


Sr. Director, Consumer Engagement: Kenny Mitchell

Head of Digital Strategy: Michael Smith

Sr. Marketing Manager: Rob McCutcheon

Associate Marketing Manager: Brandon Rhodes

Group Account Director: Susanna Earnest

US Director: Dario Raciti

Senior Project Manager: Florence Vaillant

Senior Producer: Katie Kolombatovich

Senior Social Media Strategist: Tommy Trafton

Social Media Strategist: Zach Babich

Senior Vice President: Adam Woullard

Senior Account Executive: Colette McLaughlin

Director: Matthew Olmon

Creative Agency

Creative Agency: VML

Chief Creative Officer: John Godsey

Executive Creative Director: Tony Snethen

Global Chief Creative Officer: Debbi Vandeven

Group Creative Director: Glen Scott

Associate Director, Strategy & Insights: Mark Renken

Managing Director, Client Engagement: Stephanie DeCelles

Director, Client Engagement: Melissa Ide

Sr. Account Manager, Client Engagement: Maggie Glenski

Social Media Supervisor: Charles Gooch

Channel Manager: Madeleine Stroth

Senior Producer: Susan Hatten

Production Business Manager: Betty Greiner

Associate Creative Director: Kyle Gracey

VMLY&R, 3 years ago