Watch Me Create
For the launch of the Cold Blooded SS18 pack, we positioned the new football boots as the ‘ultimate weapons of creativity’, and the ultimate way for adidas creators to prove their creative identity.
Whilst primarily launching the pack as a whole, we knew the importance of clearly demonstrating the identity of each of the franchises to ensure that there was a strong reason to buy message.
We put three of adidas’ star players (Pogba, Messi and Suarez) in the director’s chair, and in control of their own films - giving them the chance to demonstrate their creative identity, and that of their individual boot. Pogba showcases control with the iconic Predator boot, Messi agility with Nemeziz, and Suarez speed with X.
The individual films rolled out across adidas’ channels and formed a mammoth hero film, to land the boots as the ultimate weapons of creativity.
Iris is The Participation Agency. With over 570 people in 10 offices worldwide, we use the power of Participation to help brands grow further, faster. The way ideas travel has changed, and it is harder than ever to create impact using paid media alone. We combine creativity, data-driven media and the power of people to help brands, such as Samsung, adidas, Bentley, Pizza Hut, Beiersdorf and Samsonite, explode into cultural moments and embed themselves in people’s lives with business impact.
