For the launch of 'Wildlands', the next episode of Ubisoft's 'Tom Clancy's Ghost Recon' game, we wanted to make sure the game world was ready and waiting.
In advance of the game launching, we knew a simple trailer would not do the trick, neither would a traditional advertising campaign. Gamers wanted to see the real thing!
makemepulse created an immersive website featuring the entire 3D map of the game. On this map, gamers could explore different environments, day by night, thanks to 50 surveillance cameras streaming more than 8 hours of exclusive videos captured in-game. We brought the game world to life before the game launched and provoked the players to want to come and bring justice to a world ruled by a merciless Cartel.
On launch, 6.8 million gamers entered the experience, making it the largest beta launch in Ubisoft history.makemepulse, 5 years ago
