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Monopoly in McDonald's

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Monopoly in McDonald's is a grand draw game with 16,500,000 prizes and the ability to instantly win by simply tearing the sticker off the packaging of your favorite dish. But a lot of visitors still do not tear off - and millions of rubles in a literal and figurative sense fly into the trash bin. The hero in commercial is someone who is very happy about this situation turn, he is millionaire-adventurer who got rich by tearing off stickers. Notably, your stickers.

Clients: McDonald's

Digital Marketing Manager: Andrey Ushakov

National Marketing Manager: Marina Gluzhenko

Marketing Campaign Specialist: Anastasia Porubaeva

Production Company

Camera Operator: Maksim Zhukov


Production Company: Artworks

Producer: Anna Shtukaturova

Creative Agency

Art Director: Ekaterina Malinina

Creative Agency: Leo Burnett Moscow

Strategic Planning Director: Natalia Fedorkova

Producer: Oleg Gridasov

Designers: Svetlana Fesenko, Valeria Pauli

Creatives: group

Genres: Comedy

Categories: Fast food, Retail and Restaurants

LBB Editorial, 3 years ago