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Fans Against All OddsEmbed With Credits

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The Russian football team Lokomotiv hasn’t won any championships since 2004. However, there are true fans who still support the team not because of their victories; these fans have never seen their club winning big because they were born after 2004. We asked them about "Loko" and heard the most sincere answers. It turned out that children understand the meaning of the Club’s slogan "Steel together" better than adults, and they love "Loko" not for something, but just like that. Just because it's their native club. Then we used their answers to motivate the team.

CREDITS

Brand
Agency / Creative
Production

Genres: People, Documentary

Categories: Clubs and Bars, Sports and Leisure

LBB Editorial, 5 years ago