McDonald's Scan PosterThis year McDonald’s celebrates 27 years in Russia. When the first McDonald’s opened in Moscow it caused one of the longest lines in city history. Youngers have no idea what this event meant for their parents. To help them experience it we asked 27 people who were in that line and created ScanPoster – an interactive poster that reveal real stories using FB Messenger chatbots.
Art Director: Dmitry Koshelev
Copywriter: Viktoria Nazarova
Developer: (bot) Vladislav Gafarov
Designer: (case study) Evgeniya Evdokimenko
Categories: Fast food, Retail and Restaurants LBB Editorial, 3 years ago