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The Kettle

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This video was created for the traditional Investor Day, which the Sbrbank held on December 14 in London. Within the framework of the event, German Gref and top management presented to the shareholders and investors the strategy of the bank's development until 2020. The video uses comedy to show a typical investor's pathway way - from the moment of making a decision to receiving dividends.

Composer: Dmitriy Vihornov

Production Company

Director: Aleksandr Soloviev

DOP: Yasya Skrynnikova

Costume Designer: Aleksandra Feodosieva-Soshalskaya

Makeup Artist: Maria Borodina

Sound Recordist: Evgeniy Goryainov

Producer: Aleksandr Kessel, Ilya Komarov, Nika Zhizhevskaya, Ruslan Sorokin, Ilya Sobinov


Editor: Tim Pavlenko

Creative Agency

Creative Agency: Leo Burnett Moscow

Creative Group Head: Andrey Yarinich

Art Director: Stas Kabulin

Executive Creative Director: Mikhail Kudashkin

Senior Account Manager: Olga Yakimenko

Producer: Ekaterina Barmak


Brand: Sberbank

Genres: Comedy

Categories: Finance, Investment

LBB Editorial, 4 years ago