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The Train

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The idea of new communication platform “Sleep to live” for Askona – Russia’s number 1 brand in the sleep products category– is that we all need a good night sleep to fully enjoy every day of our life. This is a short thriller film for cinemas and online channels – and it has more than a touch of David Lynch about it.

Music : Fancy State

Production Company

Camera Operator: Luca Esposito

Director: Davide Gentile

Producer: Igor Rabchun

Production Company: Stink

Creative Agency

Creative Agency: Saatchi & Saatchi Russia

Copywriter: Artem Mukhin

Executive Creative Director: Jury Polonsky

Producer: Natalia Patrusheva

Strategic Planning Director: Daria Tsarkova


Clients: Askona

Marketing Director: Konstantin Chistyakov

Genres: Comedy, People, Storytelling

Categories: Pharmacy

LBB Editorial, 3 years ago