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The Blessed Emoji

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Emojis and hasthags are the language of communication and expression for so many youth across the globe. Understanding this, MullenLowe SSP3 Colombia developed #BlessedHashtag to disseminate the Pope’s message during his visit to Colombia. It underscored the Pontiff’s invitation to the world’s youth to come together and unite, to reconcile and live in peace. In his own words, “don’t let anyone steal your joy”. In a ceremony that took place at the Nariño Presidential Palace in Bogotá, Colombia, Esteban Santos, the youngest son of the President and Nobel Peace laureate Juan Manuel Santos, presented the Pope with the symbol of union for all of the world’s youth: #HashtagBendito (#BlessedHashtag). The symbol consists of a hashtag accompanied by the popular symbol of the two hands praying and was given to the Pope in a frame that the Supreme Pontiff blessed. Regardless if one considers that the hands represent a prayer, a “high five”, gratitude or simply two hands uniting, the idea is that this blessed symbol can be used by all youth around the world, to spread Pope Francis’ message of union and peaceful coexistence. The blessed symbol quickly went viral country-wide in Colombia, and generated +4.5 million Instagram impressions. Everyone is welcome to join the movement using #HashtagBendito (#BlessedHashtag) and the emoji.

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MullenLowe Brasil, 3 years ago