Change
2 years ago
Curly, it's dumb. But good
"Curly, it's dumb. But good."
With this new wtf signature, Curly affirms its craziness.
In order to concern the Y generation, we invented a social TV game.
From the 3rd to the 8th of march, people had to find hidden objects in our TV spot. Winners received 1kg of curly.
Production Company
Production Company: Le Pac
Creative Agency
Creative Agency: Change
Executive Creative Director: Christophe Perruchas
Digital Agency
Digital Agency: St John's
Client
Advertiser: Intersnack
Brand: Curly
Categories: Food, Confectionery
Change, 2 years ago
