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Curly, it's dumb. But good

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"Curly, it's dumb. But good." With this new wtf signature, Curly affirms its craziness. In order to concern the Y generation, we invented a social TV game. From the 3rd to the 8th of march, people had to find hidden objects in our TV spot. Winners received 1kg of curly.
Production Company

Production Company: Le Pac

Creative Agency

Creative Agency: Change

Executive Creative Director: Christophe Perruchas

Digital Agency

Digital Agency: St John's

Client

Advertiser: Intersnack

Brand: Curly

Categories: Food, Confectionery

Change, 3 years ago