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Kellogg's Rice Krispies Interactive Holiday Display

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Celebrating the season of giving, the fantastical, interactive New York holiday display features a Treat-to-Toy workshop that transforms Kellogg's Rice Krispies creations into shiny new Hasbro toys. Located in NYC at 873 Broadway, the display highlights Rice Krispies campaign #treats4toys where they promise to donate a toy to a child in need for every homemade Rice Krispies treats post to Instagram with the hashtag. The concept and design was done by creative studio Sibling Rivalry, in partnership with Bednark Studio and Edelman PR for execution.

Brand: Kellogg's

Technology Partner

Project Manager: Raphael Sorcio

Agency: Bednark Studio, Inc.

Production: Jeremie Gueracague

Production Company

Creative Director: Mikon van Gastel

Executive Producer: Maggie Meade

Head of Production: Joanna Fillie

Production Company: Sibling Rivalry Studio

Categories: Food

Sibling Rivalry, 3 years ago