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Burger King taps into real-time needs

13/11/2017
Out of Home
London, United Kingdom
45
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Credits
Burger King, its media partner Vizeum, and JCDecaux launched a dynamic digital Out-of-Home (DOOH) campaign in London. The campaign went live on LDN, in proximity to 13 Burger King locations across London. Vizeum, JCDecaux, Posterscope, Liveposter, and Cloud + Compass all collaborated on the campaign for Burger King, creatively executed by 360i. The campaign was designed to reach on-the-go audiences and tap into real-time needs and desires by sharing relevant Burger King messages around meal occasions throughout the day, including; breakfast, snacking and late night -- traditionally light traffic times for the brand. For example, in the morning it might say "Behold the Breakfast of Kings" with an item from their breakfast menu and in the afternoon it could advertise an Oreo milkshake, all alongside a postcode for the nearest branch to that screen.
About JCDecaux

JCDecaux is the number 1 Outdoor advertising company in the world, playing a major part in transforming urban landscapes across the globe. As the premium broadcast supplier in Out-of-Home media; JCDecaux is the only pure-play Outdoor media owner worldwide, delivering high-quality and innovative advertising solutions. It all started in 1964 when Jean-Claude Decaux, JCDecaux’s founder installed the first advertising bus shelters in Lyon, driven by his vision of creating a beautiful city financed through advertising revenues at no cost to the municipalities and taxpayers. A new advertising medium was born and, since then, the JCDecaux team has successfully transformed a French local Outdoor media company into one of the few global media owners, present in over 70 countries around the world. In the UK, JCDecaux is the number one supplier of advertising opportunities across Rail, Retail, Roadside and Airport environments, placing media where it matters. JCDecaux’s expertise and quality portfolios are industry-recognised as the company continues to invest and evolve the Out-of-Home market. At the forefront of Digital Out-of-Home, JCDecaux’s expanding portfolio provides advertisers with enormous creative opportunities and greater flexibility, allowing campaigns to be tailored and topical.