Jergens: "Chat" and "Bathroom Boundaries"In order to start your day on the right foot, a morning routine is of utmost importance – whether that be a quick yoga session, a hot shower, or a large black coffee. You feel like your real self once that routine is complete, and it has nothing to do with being vain or lacking confidence. It’s about becoming the person you really feel like inside and projecting that to the world. In a new national campaign, “Let Your Beautiful Shine,” Kao USA Inc.’s Jergens applauds these morning routines and acknowledges that with its products, your individual beauty can shine through everyday. The campaign comes to life through TV, OLV, and social components.
Actress and comedian Leslie Mann reprises her comedic role as brand spokesperson in two campaign spots, “Chat” and “Bathroom Boundaries,” made by creative agency Arnold Worldwide. The spots feature the addition of her real-life daughter, Maude Apatow, which adds a quirky mother-daughter element to the light-hearted humor and wit of the campaign. By having Maude be part of the “Let Your Beautiful Shine” campaign, Jergens taps into a younger audience while staying true to its long-standing heritage.
In “Chat,” Leslie interrupts Maude during a TV-watching session to speak to her about a sensitive topic. Maude is justifiably alarmed, but Leslie tells her it’s her daughter’s elbows she’s talking about – dry elbows are no laughing matter. Jergens Ultra Healing moisturizes dry skin, which Maude now sees is what Leslie was trying to tell her. Next up for Leslie: moisturizing Maude’s feet!
In “Bathroom Boundaries,” Leslie surprises Maude as she exits the shower, telling Maude about the benefits of Jergens Wet Skin Moisturizer, such as how it can be applied on wet skin and the skin quickly absorbs it. Maude is confused as to how her mother was able to enter the bathroom, but Leslie just shrugs it off. Maude confirms that Jergens Wet Skin Moisturizer does indeed leave her skin feeling awesome, to which Leslie replies, “you know who else is awesome? You!” and bops Maude on the nose.
Post Production / VFX
Visual Effects: PPC London
Colourist: Tim Masik
Editorial & Online: Jeff Sferruzzo, Ali Mao, Arcade Edit
Producer: Andrew Cravotta
Photographer : Scott Henriksen
Executive Producers: Kevin Byrne, Mino Jarjoura, Dan Duffy, Caleb Dewart, Jacki Sexto
Production Company: Hungry Man
Line Producer: Matt Lefebvre
Music Production: Sizzer Amsterdam
Sound Engineer: Eric Thompson
Sound Design: Honeymix
Business Affairs: Shaunda Slade
Planner: Rohini Sahni
Producers: Amy Shaw, Alissa Feldbau
Account Executive: Valeene Wilson
Account Managers: Jessica Miranda, Marie-Laure Davy
Copywriter: Laura Linthicum
Art Directors: Kyle Lynah, Sara Easterling
General Creative Director: Katie Young, Chris Chao
Executive Creative Director: Jennifer Alfson
Categories: Beauty & HealthArnold Worldwide, 4 years ago