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AIB - Treehouse

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We loved working with user generated content in this series. It's pretty counter intuitive in terms of production but as an approach it really delivers on authenticity and perfectly complimented the creative.

Brand: AIB

Production Company

Production Company: Gaslight

Executive Producer: Mick O'Connell

Director: Rory Hanrahan

Producer: Dave Davin

Creative Agency

Creative Agency: Rothco

Copywriter: Conor Ferguson

Art Director: Steve Mangan

Producer: Al Byrnes

Genres: Documentary, People

Categories: Banking, Finance

Bottle, 4 years ago