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AIB - New Car Surprise

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Hold the phone! Quite literally. This is the first in a campaign of user generated TVCs shot exclusively on smartphones. They're visceral and the authenticity offers an immediate connection to the viewer.

Brand: AIB

Production Company

Production Company: Gaslight

Executive Producer: Mick O'Connell

Director: Rory Hanrahan

Producer: Dave Davin

Creative Agency

Creative Agency: Rothco

Copywriter: Conor Ferguson

Art Director: Steve Mangan

Producer: Al Byrnes

Genres: Documentary, People

Categories: Banking, Finance

Bottle, 4 years ago