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Royal Mail

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Royal Mail has been protecting what matters for more than 500 years. That’s why, with ID Fraud on the rise and the number of cases reaching record levels in 2016*, Royal Mail’s new advertising campaign aims to raise awareness and help customers protect themselves from this growing threat. As well as highlighting the dangers of ID Fraud, the campaign outlines the risks including oversharing on social media and mail left behind during a house move. It offers information and services that can help people protect themselves. This launch film entitled ‘Heist’ which compares the seriousness of ID theft to that of a bank robbery in order to highlight the value of identities.
Client

Account Director: Gemma Dodds

Chief Marketing Officer: Ben Rhodes

Creative Director: Dan McCormack and Luke Boggins

Creatives: Robert Graves-Morris and Dipesh Mistry

Head of Advertising: Heidi Kieran

Production Manager: Gareth Williams and Casey Machen

Chief Creative Officer: Justin Tindall

Categories: Retail and Restaurants

M&C Saatchi London, 4 years ago