Sunglass Hut - Shades of You
Sunglass Hut’s summer campaign drives 2.8 million Snapchat engagements.
In 2017 Bashful created the Sunglass Hut global OOH campaign under the Shades of You platform. But to engage our social media hungry millennial audience it wasn’t enough to just create advertising. We wanted a way for people to try on and play with our sunglasses without even coming in store. We created a local Sunglass Hut Snapchat filter that allowed you to try on different sunglasses in playful environments and then share with your friends.
The lens was played with more than 2.8 million times for an average of 20 seconds in a single day. In just 24 hours we’d managed to squeeze in 674 days worth of engagement. By giving people a chance to show off what ‘Shades of You’ meant to them we were rewarded with one of Sunglass Hut’s most engaged with campaigns ever.
Brands are brands.
They can’t help it.
That’s just who they are.
The problem is, people don’t necessarily like brands.
People like people.
Why tell the brand story, when you can tell the human story?
What’s the brand experience?
Wrong question.
What’s the human experience?
That’s the question.
Sometimes, what a brand has to say and what a human wants to hear, are written in different languages.
There’s a translation to be done.
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Talk
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Human
When brands do this they transcend category and matter to people.
We work with brands to find their human truth and tell that story.
There’s a human truth at the heart of your brand.
We’ll help you focus on it.