senckađ
Group745
Group745
Group745
Group745
Group745
Group745

Zimmermann - Global Brand Guardians

28/07/2017
Advertising Agency
Paddington, Australia
10
Share
Credits
Helping Australia’s top luxury fashion brand go global. Bashful have been the brand and creative guardians for Zimmermann for the past seven years. We have been true partners in the journey the brand has been on from Paddington markets to global players in luxury apparel. Our strategic platform ‘overdressed, underplayed,’ allows us to create an aesthetic and brand narrative that is unique in global fashion. Four major shoots a year see us move from the most exotic tropical islands to the suburbs of Western Sydney.
About Bashful

Brands are brands.

They can’t help it.

That’s just who they are.


The problem is, people don’t necessarily like brands.

People like people.

Why tell the brand story, when you can tell the human story?


What’s the brand experience?

Wrong question.


What’s the human experience?

That’s the question.

Sometimes, what a brand has to say and what a human wants to hear, are written in different languages.


There’s a translation to be done.


We help brands

Talk

More

Human


When brands do this they transcend category and matter to people.

We work with brands to find their human truth and tell that story.


There’s a human truth at the heart of your brand.

We’ll help you focus on it.