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Gatorade Amplify

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Athletes are increasingly using mobile technology for music when they workout, which sparked the idea for Gatorade Amplify. It’s the first-ever science-backed, music workout experience on Spotify, designed for competitive athletes. Unlike other playlists, Amplify actually prompts the workout, delivering the right song at the right moment to keep the athlete training. Using a simple interface, athletes select their type of workout and duration. Behind the scenes, Gatorade Amplify searches millions of songs in real-time to deliver not only a personalized playlist but one that scientifically selects songs with attributes that match the intensity of each exercise, optimizing the workout. Gatorade Amplify was launched on Spotify in November 2016 via an online video. In just 3 months, users spent 1.4 million minutes listening – that’s 2.5 years’ worth of time – beating Spotify’s average time by 200%. 1. Kenny Mitchell Gatorade Head of Consumer Engagement 2. Michael Smith Gatorade Head of Digital Strategy 3. Emily Morrison Gatorade Assistant Marketing Manager 4. Debbi Vandeven VML Global Chief Creative Officer 5. John Godsey VML Chief Creative Officer 6. Tony Snethen VML Executive Creative Director 7. Glen Scott VML Group Creative Director 8. Kyle Gracey VML Associate Creative Director 9. Jaclyn Co VML Sr. Art Director 10. Rob Kaszuba VML Sr. Art Director 11. Kelly Fitzgerald VML Art Director 12. Sam Hirshberg VML Copywriter 13. Tyler Smith VML Head of Production, North America 14. Mike Churchill VML Producer 15. Stephanie DeCelles VML Group Account Director 16. Melissa Ide VML Account Director 17. Bailey Lang VML Sr. Account Manager 18. Ian Davidson VML Managing Director, Brand Planning 19. Rob McCutcheon VML Group Director, Strategy & Innovation 20. Mark Renken VML Associate Planning Director 21. Susanna Earnest OMD Managing Director 22. Brandon Saranik OMD Associate Director 23. Kevin Gaughan OMD Supervisor 24. Tim Ganss Spotify Head of Echo Nest Platform 25. Shayne Zottie Spotify Account Director 26. Tristan O’Donnell Spotify Producer 27. Marko Ahtisaari Sync Project CEO & Co-Founder 28. Ketki Karanam Sync Project Co-Founder & Head of Science 29. David Lowry Hydric Co-Founder 30. Danny Socolof MEGA, Inc Founder
VMLY&R, 4 years ago