Peach
dlmdd
liahome
Wake The Town
Amnemonic
Stuck in Motion
Contemplative Reptile
Back to International Edition
language
ENGLISH
GERMAN
SPANISH
FRENCH
ITALIAN
JAPANESE
PORTUGUESE
CHINESE
RUSSIAN
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

BMW drives interest from the elusive shopper

ADD TO COLLECTION

Launching a car as select as the all new BMW 7 series requires a unique approach. With only 400 cars in market, this flagship model is as elite and exclusive as their hyper niche audience. The challenge BMW faced was to market the new car to a sliver margin of elusive shoppers while driving brand interest and excitement across the board. Our approach was to reach them on their level. We sourced the Globe and Mail to produce influencer content that our 7 series target could connect with. Essentially, we transmitted the message coming from their peers, connecting through their lifestyle, and displayed on their preferred platforms.

Categories: Cars, Automotive

Media Experts, 6 years ago

Media Experts

Tue, 23 May 2017 20:04:22 GMT

Post your work here

News from Media Experts

View all News

Work from Media Experts

View all Work