Mini Canada puts mobile users in the drivers seat

23/05/2017

Media Experts

Media Agency

Montreal, Canada

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23/05/2017

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The all-new MINI Clubman is a car that needs to be experienced. To really get it, you need to get inside of it. To give consumers the chance to get in the driver’s seat before a trip to the dealership, Media Experts worked with MINI to create a first-to-market 360 gyro video experience that fit seamlessly into the content users were already browsing. We created a truly engaging mobile ad experience that put the audience in control. Forget about ads that hinder a user experience - we built one that enhances it. The campaign turned heads at the 2016 Media Innovation Awards, winning Bronze for Best in Mobile. Check out how we pulled it off in the video.

About Media Experts

Media Experts was founded by Mark Sherman in Montreal in 1981. Back then, the ad agency world was made up of predominantly full-service agencies. Companies such as Media Experts (specializing in the art of media buying) were thought to be rebels. To this day, we honour our maverick roots by always striving to be nimble, adaptive, and ahead of the competition in an ever-changing media landscape, allowing us to grow our customers’ businesses.

Starting off with just three employees, today the agency has over 150 Experts across its three offices in Montreal, Toronto, and Vancouver. Media Experts is part of IPG Mediabrands, one of the world’s preeminent media services entities and part of Interpublic Group (NYSE: IPG).

Our offices:

MONTREAL

7236 rue Marconi Montreal, QC, H2R 2Z5

(514) 844-5050

TORONTO

495 Wellington St. W, Suite 250 Toronto, ON, M5V 1E9

(416) 597-0707

VANCOUVER

134 Abbott St, Suite 503 Vancouver, BC, V6B 2K4

(604) 647-4481

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