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Group745
Group745
Group745
Group745
Group745
Group745

Bell Fibe-to-the-home Internet

23/05/2017
Media Agency
Montreal, Canada
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Credits
When Bell launched their most advanced internet service, Fibe to the Home (FTTH), in select condo buildings in Toronto, we saw an opportunity to create intimate moments with these consumers to introduce our service. Essentially, we wanted a seat at their kitchen table. And what better way to be invited to family dinner than by bringing the main course? Basically, we played our way to people’s hearts through pizza. Pizza plus a ground-breaking, multi-platform media system that targeted hyper local audiences and delivered impressive results.
About Media Experts

Media Experts was founded by Mark Sherman in Montreal in 1981. Back then, the ad agency world was made up of predominantly full-service agencies. Companies such as Media Experts (specializing in the art of media buying) were thought to be rebels. To this day, we honour our maverick roots by always striving to be nimble, adaptive, and ahead of the competition in an ever-changing media landscape, allowing us to grow our customers’ businesses.


Starting off with just three employees, today the agency has over 150 Experts across its three offices in Montreal, Toronto, and Vancouver. Media Experts is part of IPG Mediabrands, one of the world’s preeminent media services entities and part of Interpublic Group (NYSE: IPG).


Our offices:


MONTREAL

7236 rue Marconi Montreal, QC, H2R 2Z5

(514) 844-5050


TORONTO

495 Wellington St. W, Suite 250 Toronto, ON, M5V 1E9

(416) 597-0707


VANCOUVER

134 Abbott St, Suite 503 Vancouver, BC, V6B 2K4

(604) 647-4481