When Bell launched their most advanced internet service, Fibe to the Home (FTTH), in select condo buildings in Toronto, we saw an opportunity to create intimate moments with these consumers to introduce our service. Essentially, we wanted a seat at their kitchen table. And what better way to be invited to family dinner than by bringing the main course? Basically, we played our way to people’s hearts through pizza. Pizza plus a ground-breaking, multi-platform media system that targeted hyper local audiences and delivered impressive results.
Categories: Consumer ElectronicsMedia Experts, 6 years ago