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LEGOLAND Tug of War

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LEGOLAND Florida is a theme park designed for kids aged 2 - 12 years. With only a small age range for them to enjoy the park to its maximum potential, we created campaign that resonates with the insight every parent relates to - their kids are growing up and it is a matter of time before they get pulled towards their teenage lives. Credits: 1. Debbi Vandeven VML Global Chief Creative Officer 2. Mike Wente VML New York Chief Creative Officer, North America 3. Harsh Kapadia VML New York Creative Director 4. Gabriel Jardim VML New York Associate Creative Director (art director) 5. Guto Monteiro VML New York Associate Creative Director (Copywriter) 6. Tamara Lund VML New York Senior Producer 7. Becka Vigorito VML New York Group Director, Client engagement 8. Julia Mooradian VML New York Supervisor, Client Engagement 9. Studio Nuts Studio Nuts Illustration 10. Rex Jackson LEGOLAND Florida Resort Vice President of Marketing & Sales 11. Audrey Padgett LEGOLAND Florida Resort Head of Marketing
Client

CEO: Jon Cook

Chief Creative Officer: Debbi Vandeven

Categories: Travel

VMLY&R, 4 years ago