#LEGOBuildAmazing
Together with the LEGO Group we are on a continuing a mission to help parents nurture creativity – and invest quality ‘play time’ with their children – with #LEGOBuildAmazing.
Based on the concern that adults might unknowingly stifle the growth of their kids’ imagination, prioritising a very narrow definition of ‘success’, we asked two questions. What happens when a child builds with LEGO bricks? And what happens when the LEGO Group sees the build as a blueprint for creativity that will impact the future?
We brought together a group of children at a LEGO playground, tasking them to build ‘something that can fly’, using just their imagination and LEGO bricks. The result? A flying rainbow cloud that rains candy (of course).
We then took the idea to a group of aeronautical engineering students, who turned fantasy into reality.
#LEGOBuildAmazing will be rolled out across India, Indonesia, Thailand, Vietnam and the Philippines.
The campaign went live on the 6th April 2017. Results coming soon!
Iris is The Participation Agency. With over 570 people in 10 offices worldwide, we use the power of Participation to help brands grow further, faster. The way ideas travel has changed, and it is harder than ever to create impact using paid media alone. We combine creativity, data-driven media and the power of people to help brands, such as Samsung, adidas, Bentley, Pizza Hut, Beiersdorf and Samsonite, explode into cultural moments and embed themselves in people’s lives with business impact.