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Motorola Droid Shattered Stories

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To introduce the DROID Turbo 2 with the world’s first shatterproof screen, we brought the emojis inside people's phones to life with 3-D animations puppeteered in real-time and let the emojis speak for themselves about the catastrophic situation, asking the phone owners to make the switch to shatterproof. By using the emojis inside people’s phones, we connected the characters people use to Tweet their stories about the shattered screens with our personalized responses. For the first time, the emojis expressed feelings of their own. Debbi Vandeven VML Global Chief Creative Officer Mike Wente VML Chief Creative Officer, North America Josh McGuire VML Group Creative Director Harsh Kapadia VML Creative Director Raihana Halim VML Senior Art Director Justine Cotter VML Senior Copywriter Kolby Slocum VML Executive Producer Vicky Trinh VML Senior Project Manager Tarini Shrikhande VML Senior Planner Madeline Nies VML Content Strategy Director Ashley Pryor VML Account Supervisor Kelli Lane VML Account Director Matt Killen VML Senior Account manager God-is Rivera VML Associate Director, Social Media Kate Wadkins VML Senior Content Strategist Alyson O’Connell VML Associate Channel Manager Jenna Rice Motorola Mobility North America Digital engagement consumer lead Barbara Liss Motorola Mobility Senior Director / Head of North America Marketing Kyra and Constantin Passion Animation Studios Directors Debbie Crosscup Passion Animation Studios Executive Producer Ryan Goodwin-Smith Passion Animation Studios Executive Producer Ellen Collins Passion Animation Studios Producer Juliette Stern Passion Animation Studios Producer Mike Turoff Passion Animation Studios Head of Production Jason Nicolas Passion Animation Studios Head of CG Neil Riley Passion Animation Studios VFX Supervisor Sajjad Amjad Passion Animation Studios Technical Director Rob Tygner Passion Animation Studios Lead Performer

Categories: Consumer Electronics

VMLY&R, 4 years ago