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CoorDown and Saatchi & Saatchi collaborated again in occasion of the World Syndrome Day, for the campaign “Dear Future Mom”. The film was produced by The Family. The film talks about the right to happiness and well-being of people with Down syndrome, and was inspired by an email that a pregnant mother expecting a child affected by the syndrome had sent to CoorDown, asking “What kind of life will my child have?”. In order to respond to this mother-to-be, and at the same time to many other mums, Saatchi & Saatchi filmed 15 people with Down syndrome from all over Europe, explaining that her son’s life will be a happy one, just like theirs, telling her all the beautiful things they will be able to learn and do.

Brand: CoorDown

Post Production / VFX

Colourist: Claudio Beltrami (Band)

Post Production Company: XChanges

Production Company

Director: Luca Lucini

DOP: Marco Bassano

Executive Producer: Stefano Quaglia

Producer: Tommaso Haimann

Production Company: The Family


Editor: Nicola Mucelli

Creative Agency

Producer: Sabrina Sanfratello

Creative Agency: Saatchi & Saatchi

Categories: Corporate, Social and PSAs

The Family, 4 years ago