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RITUAL | Nespresso

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Nespresso Rituals is the first campaign entirely dedicated to the Italian market, conceived by McCann Worldgroup Italy and directed by Norman Bates, produced by The Family. Our protagonists are five Nespresso Club members, among which the singer Nina Zilli and the ètoile of the Opéra in Paris Eleonora Abbagnato, who reveal how their favourite coffee combines with their own personality and life. They aim to inspire us with their own daily rituals and invite us to discover our personal moment of devotion to coffee.

Brand: Nespresso

Post Production / VFX

Post Production Company: YouAre

Creative Agency

TV Producer: Michele Virgilio, Alessandro Mazzarisi (assist.)

Chief Creative Officer: Alessandro Sabini

Copywriter: Andrea Piovesana

Art Director: Andrea Gessa

CEO: Daniele Cobianchi

Creative Agency: McCann

Account Executive: Lucia Magni

Production Company

DOP: Menno Mans

Director: Norman Bates

Producer: Tania Dal Prà

Executive Producer: Lorenzo Ulivieri

Production Company: The Family


Mix: Top Digital


Editor: Antonio Civilini

The Family, 4 years ago