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BEYOND | Mediobanca

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This film, realised on the occasion of Rio Paralympics 2016 by DLV BBDO, directed by Francesco Calabrese and produced by The Family, has the aim to strengthen the effort of Mediobanca Group as a partner of the Italian Paralymics Comitate. Bebe Vio, Giusy Versace, Federico Morlacchi and Eleonora Sarti are the four athlets chosen for the Team #oltre, as ambassadors of fair competition, development and emancipation, key concepts of the paralympic sports. The film tells the stories of people who have to deal with a disability everyday, that are able to overcome thanks to an extraordinary strength and to the ability of going beyond limits thanks to courage and determination.

Brand: Mediobanca

Post Production / VFX

Post Production Company: Proxima

Colourist: Orash Rahnema

Production Company

Production Company: The Family

Producer: Benedetta Maestro

Executive Producer: Stefano Quaglia

DOP: Diego Indraccolo

Director: Francesco Calabrese

Creative Agency

Producers: Alessandro Pancotti, Melina Mignani

Creative Agency: DLV BBDO

Copywriter: Pasquale Frezza

Art Director: Luca Iannucci


Editor: Nicola Mucelli

Categories: Finance

The Family, 4 years ago