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Heineken - Connecting the UEFA Champions League Final to the opening of the Ibiza party season

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To help Heineken celebrate the UEFA Champions League Final, we found the best spot to do so: on Ibiza, during the official opening of the Ibiza party season. Year on year, we created and organised the ‘Ibiza Final’: a world-class experience for Heineken consumers from 35 countries to celebrate the game of the year. With spectacular entertainment and incredible football, we brought the world’s greatest football club closing event to the world’s greatest club scene opening event. Over the years, our guests gave us an average rating of 9.5/10, truly celebrating the UEFA Champions League Final in style. Over 70 press articles were dedicated to the Ibiza Final, and we reached 130 million social media impressions.

Genres: Music performance

Categories: Beers, Alcoholic Beverages

TBWA\NEBOKO, 4 years ago