Rimmel: #LiveTheLondonLookITB were tasked by BETC and Coty to cast the protagonists for Rimmel’s anthem film launching a new brand identity, alongside a digital campaign: LIVE THE LONDON LOOK.
Brand: Rimmel (Coty)
Talent: Lewys Ball, Portia Ferrari, Maddi Waterhouse and Cora Corré
Talent Acquisition: ITB
ITB Worldwide, 4 years ago
Creative Agency: BETC