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Rimmel: #LiveTheLondonLook

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ITB were tasked by BETC and Coty to cast the protagonists for Rimmel’s anthem film launching a new brand identity, alongside a digital campaign: LIVE THE LONDON LOOK.

Brand: Rimmel (Coty)

Talent Acquisition

Talent: Lewys Ball, Portia Ferrari, Maddi Waterhouse and Cora Corré

Talent Acquisition: ITB

Creative Agency

Creative Agency: BETC

ITB Worldwide, 4 years ago