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ITB Worldwide - G-star: Raw for the Oceans

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ITB formulated a four-way partnership between G-Star, Pharrell Williams, BionicYarn and ocean charity Parley: a collaboration to make a sustainable denim collection from recycled ocean plastic designed by Pharell, with Pharell featuring in all campaign imagery and PR events.

CREDITS

Brand
Agency / Creative
Production

Genres: Luxury, Fashion & Beauty, People

Categories: Clothing and Fashion, Denim

ITB Worldwide, 5 years ago