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G-star: Raw for the Oceans

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ITB formulated a four-way partnership between G-Star, Pharrell Williams, BionicYarn and ocean charity Parley: a collaboration to make a sustainable denim collection from recycled ocean plastic designed by Pharell, with Pharell featuring in all campaign imagery and PR events.
Client

Brand: G-Star

Talent Acquisition

Talent: Pharell Williams

Talent Acquisition: ITB

Genres: People, Fashion & Beauty, Luxury

Categories: Denim, Clothing and Fashion

ITB Worldwide, 4 years ago