G-star: Raw for the OceansITB formulated a four-way partnership between G-Star, Pharrell Williams, BionicYarn and ocean charity Parley: a collaboration to make a sustainable denim collection from recycled ocean plastic designed by Pharell, with Pharell featuring in all campaign imagery and PR events.
Talent: Pharell Williams
Talent Acquisition: ITB
Genres: People, Fashion & Beauty, Luxury
Categories: Denim, Clothing and FashionITB Worldwide, 4 years ago