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Samsung x James Corden

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ITB cast and secured James Corden for Samsung as the face of the global campaign for the Galaxy S6 Smartphone. ITB negotiated and inked the deal, which gave Corden full creative license for the biggest product launch in Samsung's history.
Talent Acquisition

Talent: James Corden

Talent Acquisition: ITB

Client

Brand: Samsung

Creative Agency

Creative Agency: Cheil

Genres: Comedy, People

Categories: Phones, Consumer Electronics

ITB Worldwide, 4 years ago