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PUMA BeatBot

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While others have focused on wearable tech, we created raceable tech. Introducing the PUMA BeatBot: a programmable, self-driving robot that inspires runners to push harder by giving them a visual target to beat, not just a stopwatch. Instead of just telling runners to be Forever Faster, we gave them a way to live it. The BeatBot invites runners to race against it at their chosen pace across various distances. Once programmed, the BeatBot follows the line on a track with an array of 9 infrared sensors- Counts wheel spins to determine speed and distance- Processes all the data in real-time, to make over 100 maneuvers a second to stay on the line, navigate bends and cross the finish line all at a pace you’re trying to beat- An array of bright LED lights at the rear so you can see the BeatBot in your peripheral vision, leaving you to concentrate on making your run as fast as possible.

Categories: Sports and Leisure

Wunderman Thompson New York, 4 years ago