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To raise public awareness to the subject of blood donation, #DOEPELAPRISCILA used the relevance of the medium TV. Brazilians consume TV a lot, mainly soap operas. We modified the script of a prime time soap opera in a way that would make the main character, Priscila, suffer an accident and be in need for blood donations. She would only recover from the accident with donations from the public. The viewers became aware and donate for character. The campaign was successful on digital media, through social networks and, through a character, we saved the lives of thousands that needed blood.

Music Agency: Antfood

Music Production: Pedro Botsaris, Lou Schmidt, Wilson Brown

Senior Account Director: Lou Schmidt, Sean McGovern, Christiane Rachel

Creative Agency

Account Executive: Fabio Brito, Elton Longhi, Guilherme Bernardes, Guilherme Grigol, Anelise Reis.

Agency Production: Celso Groba, Maria Fernanda Moura, Dudi Ciampolini Bourroul.

Art Director: Bruno Bueno, Márcio Bento, Raphael Taira, Vinícius Pegoraro

Chief Creative Officer: Marcelo Reis

Creative Agency: Leo Burnett Tailor Made

Copywriter: Lucas Durães

Executive Creative Director: Guilherme Jahara

Graphic Production: Ricardo Sotelo

Digital Business Director : Denis Gustavo, Pedro Rais, Cirilo Dias, Victor Belamoglie.

Media Planners: Fernando Sales, Eder Cortello, Henrique Oliveira

Planner: Tiago Lara


Designer: Jack La Noyée (Motion Designer)


Brand: Clube Sangue Bom - Good Blood Club

Genres: People

Categories: Charity, Corporate, Social and PSAs

Leo Burnett Tailor Made, 4 years ago